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Saturday
April 27, 2024

Emily Roethle

Emily Roethle is a freelance writer based in the Midwest. When she's not busy crafting stories about food, fitness, wellness and travel, she can be found saying namaste, cuddled up with a good book, embarking on a sunrise hike or exploring a new brewery.

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How a Backpacking Trip Shifted My Body Image

Cycle Syncing feature image showing women doing different types of workouts blogilates

Cycle Syncing: Should Your Workout Change According to Your Menstrual Cycle?

cassey ho in the gym weight lifting workout wearing popflex shorts and sports bra

What’s the Best Way to Workout?

8 Fun Ways to Switch Up Your Workout Routine (And How to Know It’s Time)

woman in cold plunge ice bath tub with mountains

I Took the (Cold) Plunge…is It Worth the Hype?

popflex pickleball set review

This Retro Pickleball Set Made Me Feel Like Queen of the Court

Fitness Progress Isn’t Linear, and That’s Okay!

popflex yoga mat on beach

My Joints Have Never Loved a Product More: A Peek at the CloudCushion Yoga Mat

non scale victories

6 Non-Scale Victories Totally Worth Celebrating

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13 Gifts for the Fitness Lovers in Your Life

parade workout thong

Should You Wear Underwear to Work Out…or Go Commando?

blogilates

Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

The past few days have been a dream ☁️ I canno

The past few days have been a dream ☁️ I cannot even begin to explain how magical all of this has felt…and I am not talking about the sales or the press mentions, but the genuine FEELING of community and support.

I remember when my Pirouette Skort design first got stolen by SHEIN and I wrote about it, there was so much negative chatter. People saying that I need to shut up, that there was nothing special about my design and that they could draw it in their sleep.

About a year later, I get issued my first patent ever…ON MY BIRTHDAY of all days (Jan 16) and I release a video with Karma (Taylor’s version not Jojo’s lol) as the backdrop of the vid. I end the vid by stabbing a blank space cake with SHEIN written on top. If you want to see it, @popflex_active just posted it recently!

To have @taylorswift’s support and your support throughout all of the duping means the world to me. Karma is karma-ing and it feels really good.

Anyway, today I just received one of the most thoughtful gifts ever from @thehustlingmama and @brendas_sweet_treats and I cannot tell you the range of emotions I experienced as I unwrapped each cookie. From being mesmerized at how beautiful they were to crying when I read the “lilac short skirt” lyric to then laughing/dying at the one of me in the hair bowl bc of how unattractive that pic was, but like also eew 100% accurate 💀 I am full of chaotic joy.

💜 Cassey

#taylorswift #ttpd #fashiondesigner

CANT MOVE CANT THINK ABSOLUTELY DEAD 😭😭😭😭😭😭😭😭😭 MY IDOL MY INSPIRATION @taylorswift YOU MADE MY WILDEST DREAM COME TRUE TONIGHT AND I WILL NEVER EVER EVER FORGET APRIL 19, 2024.

Thank you Taylor for supporting an independent designer. I’ve watched you battle those who have taken advantage of you and your work over the years and the way you fight with grace and masterful creativity gives me so much strength to keep designing. Your perseverance and constant evolution is what I love most about you. You’ve showed me that no matter how many people (and corporations) try to take from me, they can’t ever have my brain or my heart.

The @popflex_active digital lavender Pirouette Skort Taylor is wearing in her Fortnight video sold out tonight already, but don’t worry, you can pre-order! I’m trying to make more as fast as I can! (Other colors are available though!) Thank you @taylorswiftstyled for sharing - I DIED WHEN I SAW YOUR POST.

Ok need to go to bed but still dying soooo ummmmmm gonna be up for a while

🤍Cassey

#taylorswift #thetorturedpoetsdepartment #fashiondesigner #taylorswiftstyle

Runners, is this a design that would actually help

Runners, is this a design that would actually help you run faster? Or are we tackling a whole nother issue here? 👀

I have read several articles since that original IG post, and Nike has said they have many more styles for the athletes to choose from. However no official statement on whether the design team working on that women’s kit consisted of any women.

I do wonder what I would do…

❤️Cassey

#fashiondesigner #teamusa #olympics #nike

My first version of the Deep V Tee was released ov

My first version of the Deep V Tee was released over 66 weeks ago. I designed it for those of us who still wanted to show off our cute sports bras while working out but didn’t feel comfortable enough to show off our midriff too. This may not be a relatable problem for some of you, but for those of you who get it…I get it too, and I feel you. Let‘s just say that over a decade of intense body shaming online attacking all of your deepest insecurities can really do some serious damage to your confidence and I’m still healing from it.

Not saying we need to hide our bodies, ever. In fact, I want you to show off all you’ve got!! Just saying that if you don’t “get” the idea behind this shirt, it’s ok and it’s not for you. I’m always trying to design different things for different needs.

Anyway…

When I first released this top, you guys told me you loved it but that I needed to make it reversible…so I did. Brilliant idea guys. This new @popflex_active ✨Reversible Deep V Tee✨ is a direct result of your genius.

I also changed the fabric to be super lightweight and flowy so that you can even wear it going out. Now it’s even more versatile.

Thank you for always providing feedback and thank you for being kind in your delivery. Love when we can be collaborative.

❤️Cassey

Ps: this is avail now on @popflex_active in XXS to 3X! I’m 5’5” wearing S.

#fashiondesigner #tshirt #teeshirt #tshirtstyle #baggytshirt

wish me luck 😬

So ready for a vacay and this is the skort I’ll

So ready for a vacay and this is the skort I’ll be wearing on the plane, exploring the city, hiking, riding ATV’s, and whale watching, while eating everything my heart desires! Oh and you bet I can even dress it up for a night out (comes in black).

I’m serious when I tell you that it is my most comfortable @popflex_active skort ever: the 🌎That’s a Wrap Skort🌏.

Plus with the asymmetrical cut and A-line silhouette, it’s giving sophistication…it’s giving FASHION.

Oh and I strategically placed a secret pocket in there so pick pocketers can’t getcha!!

Less than 2 months til Sam and I’s vacation and I CANNOT WAITTTTT! Bringing all the skort colors with me!!

🩵Cassey

#fashiondesigner #skort #travelfashion